Content marketing and WordPress go together like peanut butter and jelly. WordPress has become the definitive publishing platform for serious (and amateur) bloggers everywhere, mainly due to its vast ecosystem of plugins.
If you use WordPress as your blogging platform (and you should!) — and you are focused on content marketing — here are some really cool plugins that will help you unleash your content’s lead generation potential:
1. WordPress SEO by Yoast
It’s no surprise that the first one in the list is Yoast’s plugin. It’s one of the most popular plugins for helping you manage custom meta titles and descriptions, proper canonical tags and much much more. It’s a must-have plugin if you want to use your awesome content’s potential to the max.
2. W3 Total Cache
Providing a wide range of options, this plugin helps you optimize your site’s page speed. This is a big plus, because Google takes page load times into consideration when ranking results. W3 Total Cache is recommended by hosting providers like Go Daddy, Dreamhost, Host Gator, and Mediatemple, so you should definitely check it out!
3. Redirection
This plugin provides an easy-to-use interface for creating 301 redirects. It also provides a 404 errors monitor, with which you can easily map the nonexistent pages to existing relevant pages via 301 redirects.
4. Editorial Calendar
It’s a really useful tool that gives you a calendar overview of the scheduled posts on your blog so you can better manage your posting schedule.
5. Optimizely
Optimizely is a plugin that enables a really easy-to-use A/B testing for your WordPress site. Powered by Optimizely.com, the plugin offers a great user interface. This makes it powerful but easy to use and thus a valuable part of your WordPress blog.
6. Flare
Since getting shares is a top goal of your content marketing strategy we can’t go without a plugin that connects your blog and your content to social media. Flarе not only brings all the major networks to your site but also makes them visible, yet non-intrusive to the reader. You as a publisher can always check how your content is doing by taking a look at the counter, while its numbers serve as an incentive for the user to read and share.
7. Comments Evolved
Comments are also content. Actually, every new comment is an update to your content and adds value to it since Google likes comments! This plugin integrates tweets, Google+ comments, and +1s but also makes it easy for users to comment without registering or logging in again. That way they don’t need to leave a comment on your website but you will have it anyway. Also, your content will do well on G+, which is important.
We’ve limited this list to only 7, but surely there are many more that we have left out. Please give us a hand by listing your favorite WordPress plugins for content marketing down below in the comments (powered by Comments Evolved).
