The call-to-action (CTA) is the pivot point of your marketing efforts. All your investment in building brand bias, crafting engaging content, great design, and user experience lead to the point where people would eventually turn from prospects to customers. You need to have an equally strong call-to-action game to harvest those conversions. See how: What […]
Read moreSearch intent is the ‘what and why’ of a query. When you type a query in the search engine, it triggers Google’s algorithm to find the most relevant results in no time. Your marketing strategy can succeed only if your content fulfills the search intent at each stage of the sales funnel. Who doesn’t know […]
Read moreAt Hop Online, we’re always testing tools and comparing notes on their keyword research, SERP analysis, and link analysis capabilities. But it’s actually possible to optimize content without – just make Google Search do all the work for you! Consider this: Google processes over 63,000 searches per second and counting (you can visualize it here). […]
Read moreContent marketing is an essential component of any marketing strategy and, when executed well, is a powerful tool for growing your business. Many companies with modest marketing teams are now outsourcing their content creation to freelancers. To get the best on-brand content outcome, however, you’ll need to provide these writers with clear guidelines in the […]
Read moreWhen your SEO content doesn’t increase traffic – and it seems like you aren’t seeing ROIs – it can be frustrating. Professional SEO tools will help you choose the right keywords and optimize your expenses. Because they can cost hundreds of dollars each month, however, not every company can afford them. Fortunately, there is an […]
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