Do you ever wonder how the social media giants that most of us use every day got to the top of the food chain? It may seem as simple as the right idea at the right time, but there’s a whole lot more to their success than just the initial idea. It takes a lot […]
Read more“Clients sign up for SEO and Content Marketing services, but it is web traffic that they are interested in.” Digital Marketing agencies need to keep this goal in mind and adjust their strategies to it. The quote is a mantra we’ve come up with, based on years of experience, and reminding ourselves of it with every new client […]
Read more“We have to stop thinking of Journalism as a content factory and rethink it as a service” — Jeff Jarvis After hearing talk of thinking about putting value ahead of eyeballs, making readers’ needs drive content, and using local SEO targeting, I suddenly felt like Mr. Jarvis was talking about what we do here at Hop […]
Read moreRegardless of what some people may say, SEO has always been about content. Good SEO has never been about buying links and taking part in link schemes, about keyword stuffing and computer generated or thin content. And it’s not about hiding text and showing search bots one thing, while taking people to another page, either. From the […]
Read moreA 60-90 second video can easily quadruple your conversion rate and sales, greatly improving ROI. Additionally, with modern technologies and social media evolving, it’s now much cheaper to create motion footage with great impact and reach.
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