Nearly all SaaS companies use content to generate new leads. While you already know that creating the content your audience actually craves is key, have you considered how your sales team can benefit your content marketing strategy? Although collaboration between content and sales teams doesn’t come up in conversations very often, it can help many […]
Read moreAre you struggling to keep the momentum going with your organic traffic while stripped of resources? Budgets cut, content production team reduced to a meager fraction of previous levels? We’ve seen what happens to websites when they stop publishing content regularly. It’s not pretty. Months, sometimes years of steady progress, can unwind quickly. In this […]
Read moreTable of contents: But Really, Is Content Marketing Worth It? How to Get Started with Content Marketing Start Doing Video Content or Fall Behind the Curve Video Builds Trust Define Your Personas The SEE-THINK-DO-CARE Journey Putting It All Together – Crafting Your Content Strategy Blog Content and The Pillar-Cluster Model Content Editorial Calendar Template Start […]
Read moreSumner Redstone, the American businessman and billionaire of Viacom, was the first person to coin the phrase “content is king” in 1994. This was just before the internet became more widely accessible, and both Bill Gates and Rupert Murdoch reiterated this sentiment in the late 1990s. Sumner Redstone passed away on August 11th, 2020. It […]
Read moreThe call-to-action (CTA) is the pivot point of your marketing efforts. All your investment in building brand bias, crafting engaging content, great design, and user experience lead to the point where people would eventually turn from prospects to customers. You need to have an equally strong call-to-action game to harvest those conversions. See how: What […]
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