Hop Online’s Paris Childress: Content marketing is a process

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“Content marketing is an ongoing, iterative cycle that involves: planning, publishing, promoting and measuring.” – Paris Childrеss CEO of Hop Online said in an interview for Bulgarian NewsTrend.bg last week.

Paris talked about content marketing, why it is of such importance for SEO, how it works and what it needs in order to be effective amid Google’s re-introduction of the Hummingbird algorithm and the launch of the latest Penguin.

If your company operates on local Bulgarian market and you are considering content marketing there is good news for you in this interview too. To find out what it is check out the Bulgarian version here.

And if Penguin hit you over the weekend, here is the “Essential Guide to Link Cleanup” by Paris Childress himself.

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