Social Media Advertising Specialist (Remote)



About Hop Online

We’re a full stack digital marketing agency based in Sofia, Bulgaria. We primarily serve SaaS clients across the globe with SEO, content marketing, creative, PPC, and social media solutions.

Founded by ex-Google Country Manager Paris Childress, our team consists of diversely talented people. We bring a holistic, multi-channel approach to digital marketing, driven by shared goals to scale our clients businesses profitably.

The Role

The Social Media Advertising Specialist is part of the Social Media Marketing Team and is responsible for maximizing client Return on Investment (ROI) from paid social media campaigns — primarily Facebook, but also Instagram, LinkedIn, TikTok, and others.

Day-to-day, you’ll be planning and executing paid social media campaigns from A to Z and working with colleagues and clients who contribute ad creatives, content, copywriting and landing pages. You will be tasked with coordinating all necessary elements of a successful paid social campaign, and you’ll be responsible for the end results.

Key Responsibilities

  • Planning and execution of paid social campaigns on behalf of our clients.
  • Coordinating with colleagues for campaign assets such as image/video creative, ad copy, landing pages.
  • Proactive and frequent testing of new audiences, campaign types and creatives in pursuit of constantly improving results.
  • Internal and external communication with team members and clients.

Desired Skills and Experience

  • Minimum two years of experience with the Meta Advertising platform, including Facebook Ads Manager, Facebook Business Manager, Facebook Events Manager, Facebook Pixel, Facebook Audiences, etc.
  • Experience with LinkedIn and TikTok advertising platforms is a plus.
  • Working knowledge of Google Analytics and Google Tag Manager.
  • Familiarity with Unbounce and/or other related landing page builders is a plus.
  • Basic visual design skills, Photoshop and/or Adobe Creative Suite are a plus.
  • Native level of English and demonstrated English copywriting skills.
  • Ability to work fast and independently, but also to collaborate within a team environment.
  • Excellent documentation and client reporting skills; ability to build, interpret, and defend KPI dashboards.

Why Apply?

Our culture stands for curiosity, thirst for development, partnership, and we’d love to share it with you!

Additionally We Provide:

  • Flexible hours and an all-remote operation.
  • Competitive salary.
  • Profit-sharing based bonus scheme.
  • Additional paid time off with the experience gained in Hop.
  • Supplemental health insurance including dental, prescription drugs and hospital stays.
  • MultiSport card.
  • Bi-annual team building events.
  • Regular company-wide skill sharing events.
  • Personal allowance for ongoing professional development.
  • Gain international experience working with diverse, English-speaking clients.
  • Solve challenging problems using cutting-edge marketing tools and strategies.

If you want to reach your full potential as a digital marketer, Hop Online is the place to be.