PPC (Google Ads) Expert (Remote)


About Hop Online

We’re a full stack digital marketing agency based in Sofia, Bulgaria. We primarily serve SaaS clients across the globe with SEO, content marketing, creative, PPC, and social media solutions.

Founded by ex-Google Country Manager Paris Childress, our team consists of diversely talented people. We bring a holistic, multi-channel approach to digital marketing, driven by shared goals to scale our clients businesses profitably.

The role

The PPC (Google Ads) Expert is responsible for administering and managing Pay Per Click media strategies for clients. The PPC Expert can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

We’re looking for an experienced (Mid to Senior level) PPC Expert to join our team!

Key responsibilities

  • Perform daily account management and optimization of pay per click accounts primarily within Google Ads and Microsoft Advertising for a diverse portfolio of international clients.
  • Assist in the maintenance and monitoring of all relevant to the client KPIs.
  • Be responsible for ad copy creation and management.
  • Create and manage campaigns across all campaign types – Search, Display, Discovery, Video, Shopping and App promo.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, bidding strategies, and other facets of paid search in accordance with client goals.
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.
  • Communicate to team and clients on project development, timelines, and results.
  • Work closely with other team members to meet client goals.

Desired skills and experience

  • 2+ years of working with Google Ads (experience with Microsoft Advertising, Apple Search ads, Amazon ads is a plus).
  • Familiar with Google Analytics and other analytical platforms.
  • Native or fully proficient English (experience living and/or working in a foreign country is a plus).
  • Demonstrated success working in cross-functional teams.
  • Willingness and openness to share knowledge and help others improve.
  • Curious, analytical mindset and desire for continual self-learning.
  • Problem solver.
  • Proficiency with data analysis, spreadsheets, and slide presentations.

Why apply

Our culture stands for curiosity, thirst for development, and partnership. We’d love to share it with you!

Additionally we provide

  • Flexible hours and an all-remote operation.
  • Competitive salary.
  • Profit-sharing based bonus scheme.
  • Additional paid time off with the experience gained in Hop.
  • Supplemental health insurance including dental, prescription drugs and hospital stays.
  • MultiSport card.
  • Bi-annual team building events.
  • Regular company-wide skill sharing events.
  • Personal allowance for ongoing professional development.
  • Gain international experience working with diverse, English-speaking clients.
  • Solve challenging problems using cutting-edge marketing tools and strategies.

If you want to reach your full potential as a digital marketer, Hop Online is the place to be.