There are two tactics you could use for daily PPC bid management at the keyword level. You could bulk-edit keyword bids using desktop applications like AdWords Editor (for Google) or Microsoft AdCenter Desktop (for Bing and Yahoo) . Alternatively, you can change single keywords one by one. Both of these tactics have pros and cons. […]
Read moreIn a recent post we stressed the importance of keyword build-out. Here, we’ll make a case for including branded terms in your AdWords campaigns. Most companies rank first on Google for their own brand name and slight derivations of it. So, it may seem counterintuitive to include your own brand name as a paid keyword […]
Read moreYou are undoubtedly qualified, but your resume sits in digital stack among hundreds, facing two critical hurdles before it can succeed in securing you an interview: first, the notorious database filter; next, the scrutinizing eyes of a bullet-and-keyword-scanning HR manager. Like optimizing a web page for competitive, page-one search engine ranking for a particular set […]
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