As the buyer journey becomes more and more complex, the need to accurately measure the impact that your ads have on consumer behavior and ROI is becoming increasingly important. Incrementality testing is one way to empower SaaS marketers to gain a better understanding of the real value of their advertising efforts. Measuring ad performance by […]
Read moreIn today’s rapidly changing advertising landscape, measuring ad effectiveness is critical. Calculating the incremental lift and the resulting value that ads provide is a great way to accurately assess the impact of your advertising tactics, as well as improve performance and ROI. Let’s take a closer look at what incrementality is, how incrementality testing works, […]
Read moreSubject matter expertise is a must if you want to ensure higher ranking content, especially in technical niches. Getting your content team and subject matter experts to work together can be an excellent strategy that allows you to better leverage each team’s strengths to grow your business and attract better-qualified leads. First Things First: What […]
Read moreTo keep your SaaS business profitable, you need to continuously monitor the relationship between your customer lifetime value (LTV) to your customer acquisition cost (CAC). Ultimately, the lifetime value of a customer should be three times more than the cost of acquiring them. So, how do you improve LTV:CAC ratios after arriving at an average […]
Read moreRather than paying for tiered bundles of features, more and more SaaS customers are now paying based on what they use. As a result, each customer’s LTV becomes more dynamic. To the extent that each individual, per-customer LTV can be predicted using machine learning at the time of acquisition, these values can be paired with […]
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