Video marketing is huge right now, and it’s easy to see why. Video is one the easiest types of content to consume, and a phenomenal way to engage customers and maximize outreach potential. But if you don’t know what you’re doing, figuring out how to create videos that actually speak to your target audience can […]
Read more“People think that stories are shaped by people. In fact, it’s the other way around.” Terry Pratchett. People are shaped by stories. Storytelling humanizes the brand, engages and provokes an emotional response, and helps prospects relate to your offer. Small wonder storytelling in design is so popular! Brands and marketers can apply design storytelling […]
Read moreIf your business is taking off, you might be wondering whether it’s time to rethink your website design. Website redesigns, however, involve multiple stakeholders and require substantial resources and time. So, instead of redesigning and relaunching your entire site, why not refresh just your homepage? Consider this – for most SaaS companies, the homepage has […]
Read moreWhen building up your marketing strategy, it’s useful to keep in mind the different use cases for event-oriented vs. always-on paid marketing campaigns. Understanding the Difference Between Flighted and Always-on Campaigns Traditionally, flighted or event-based marketing campaigns a viable option if you are looking to maximize returns during a specific period (e.g., Black Friday). Flighted […]
Read morePicking the right bidding format when launching campaigns on Google Ads is an essential, yet often challenging task. When chosen wisely, automated bid strategies are a great way to save time while using complex algorithms to optimize an account. Target ROAS (tROAS) is a particularly helpful smart bidding strategy for SaaS companies, as it brings […]
Read more
