First, what is a keyword difficulty score? Calculated by several leading SEO tools, keyword difficulty is a number from 0 to 100 that shows the relative level of competitive difficulty for ranking a given keyword on page one of Google’s results. Assessing keyword difficulty is an important part of effective keyword research, and can often […]
Read moreContent marketing is an essential component of any marketing strategy and, when executed well, is a powerful tool for growing your business. Many companies with modest marketing teams are now outsourcing their content creation to freelancers. To get the best on-brand outcome, however, you’ll need to provide these writers with clear guidelines in the form […]
Read moreWhen your SEO content doesn’t increase traffic – and it seems like you aren’t seeing ROIs – it can be frustrating. Professional SEO tools will help you choose the right keywords and optimize your expenses. Because they can cost hundreds of dollars each month, however, not every company can afford them. Fortunately, there is an […]
Read moreDo you have quite a lot of content on your website that does not perform quite as well as you’ve planned? If you are wondering how to optimize existing pages for improved SEO, rankings and traffic, try these 7 simple and repeatable steps: Identify and prioritize pages based on opportunity. Redefine searcher intent around the […]
Read moreAt Hop Online, we know that growing your business through digital marketing takes strategic leadership, data-driven decisions, agility, and hard work. We also know that hard work pays off. This is why we are proud to be recognized as one of the top 15 digital marketing agencies by Clutch in their 2019 report.
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