When designing content for Facebook or running a YouTube video campaign, it might be tempting to reuse your existing TV ad and run it against your main audience. Truth is, to actually drive action and get results out of your online marketing efforts, repurposing your TV ads just won’t cut it. As these platforms become […]
Read moreAffiliate marketing can work wonders for SaaS brands looking to grow their business and offer more value to their customers. When done right, affiliate marketing is a great performance-based opportunity that can net you a steady alternate income stream. Without clear PPC agreements set in place, however, affiliate partners may bid on your brand name […]
Read moreBy now, the importance of having a well-designed website is ingrained in the thought process of every SaaS marketer worth their salt. But what many may fail to note is just how important it is to go further than the homepage, features page, and pricing page. While these pages are a must for converting sophisticated […]
Read moreLanding page content is not your average copywriting – it can make or break your conversions. To nudge prospects to take the next step on their buyers’ journey, you need precise, targeted, and engaging copy. We’ve put together some resources and tips on how to write action-oriented landing page copy that speaks to your prospects […]
Read moreAs SaaS marketers, we know that the experience customers have with a website is crucial for the business’s success and long-term growth. While you should definitely ensure that you’re describing your brand in the best possible way, being too eager to showcase product features may actually strip your website of value. Essentially, the best SaaS […]
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