For immediate marketing results, it doesn’t get much better than paid advertising. Paid ads can put you directly in front of your target audience, and they make it easy to track your marketing dollars, allowing you to understand exactly what kind of returns you’re getting on your investment. The decision to jump into the paid […]
Read moreIt’s no secret that partnering with a digital agency can help you expand your business. From generating leads to giving you more time to spend on your brand’s core areas, handing over the marketing reins to a team of experts can dramatically boost your business’s potential, its visibility, and its bottom line. Finding the right […]
Read moreMore than once we’ve had discussions with clients about whether or not they are in a race to zero with Google their paid search campaigns. What do we mean by that and what do we advise to do when the Cost Per Click (CPC) of their Google Ads campaigns skyrockets? What Is “The Race to […]
Read moreIs SEO a good investment? Will it help my SaaS product reach new audiences? Will it lower overall customer acquisition costs (CAC)? When would be the right time to start investing in SEO? These are valid questions we hear daily from prospects and clients. The queries motivated us to summarise our experience with SaaS and […]
Read moreIf you are a software-as-a-service (SaaS) company and are trying to track your Customer Acquisition Cost against your Customer Lifetime Value, you may face difficulties attributing these metrics to your marketing channels. Here is how we navigate our way through this issue for many of our clients. The Case: Using Customer Lifetime Value to Calculate […]
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