Brand awareness is incredibly important for meeting your overall marketing goals and achieving business success. While you want prospects to know your name, you should also make sure they know that your brand image is aligned with their values. Arguably, one of the best ways to do that is with video marketing. Video is a […]
Read moreA well-executed PPC campaign, whether it’s on Google Ads or Microsoft Advertising, can bring in new customers and encourage previous buyers and visitors to return. However, if you’ve been running paid search campaigns for a while – and still feel as though your results aren’t improving – it might be time to re-evaluate your PPC […]
Read moreGeo-targeting has opened many doors for marketers and advertisers alike. After all, it helps focus on a specific market, resulting in more relevant ads, increased campaign value, and a better ROI. Let’s dive into the ins and outs of geo-targeting in advertising, explore best practices, and look at some examples. What Is Geo-Targeting? Geo-targeting is […]
Read moreWhile third-party cookies haven’t been completely phased out yet, the change is coming fast. To successfully plan for a cookieless future, you need to start positioning your business for success before the shift occurs. Below, learn all you need to know about preparing for a cookieless tomorrow, including alternatives and steps you can take to […]
Read moreThe success of any paid advertising intuitive depends on how well you plan. Effectively, implementing an actionable plan into your budgeting process can help you uncover the full potential of your business’s digital efforts. Let’s take a deeper look at the main steps to calculating your PPC budget and discover valuable tips to guide you […]
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