For the past few years, one of Google’s main goals was to bring full automation to its’ Advertising platform. The new Performance Max campaign type in Google Ads is aiming to do just that. By using machine learning, PMax (an endearing nickname) creates and optimizes automated digital ads that meet your company’s unique goals and […]
Read moreConversational marketing is an exciting new way of generating conversions by connecting with customers through conversations. It makes the buyer journey smoother and the experience of each prospect – more personal. Let’s have a deeper look. What Is Conversational Marketing? Conversational marketing is a personalized, dialogue-driven approach that enables you to have real-time interactions with […]
Read moreThe value of a backlink and the amount of equity it can transfer to other websites is among the top signals that Google and other search engines use to determine a page’s ranking in the SERPs. Although internal links don’t boost your website’s authority, they still excel at funneling existing authority and relevance from your […]
Read moreUndeniably, LinkedIn is an important platform for targeting your audience and ensuring higher visibility. With a wide reach and an audience accustomed to business-related content, the platform is an ideal advertising channel for SaaS businesses. In fact, 94% of B2B marketers are using LinkedIn for distributing content. Blissfully is one of these companies. Their main […]
Read moreIn SaaS, a carefully crafted data strategy is your business’s roadmap for getting the most out of data and charting a course for reaching your goals. What’s even more, it helps streamline operations and run more efficient, cost-effective business processes. Let’s take a closer look at what you’ll need to start building your own data […]
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