Rather than paying for tiered bundles of features, more and more SaaS customers are now paying based on what they use. As a result, each customer’s LTV becomes more dynamic. To the extent that each individual, per-customer LTV can be predicted using machine learning at the time of acquisition, these values can be paired with […]
Read moreThere are no two ways about it – finding authority websites and getting backlinks from them is one of the most challenging parts of any SEO strategy. But if you want your business to rank on Google in 2021, you cannot afford to ignore the importance of link building. Here are 6 rules of the […]
Read moreRemarketing lists for search ads (RLSA) is a feature available on Google Ads that allows you to customize your campaigns based on people who have previously visited your website or viewed your content. Google’s RLSA lets you tailor your ads and bids to these users when they are searching on the platform (and its search […]
Read moreIn terms of ROI, pay-per-click advertisement is one of the most effective digital marketing tactics for SaaS companies. Most SaaS marketers, however, know that paid search is not a straight line from A to B. Instead, it’s a dynamic process of continuously identifying search demand, exploring different campaign types and creatives to scale the conversions, […]
Read moreGoogle is continuously updating its algorithms to ensure searchers have quick access to relevant and user-friendly results. User experience has long been an important ranking factor, and the search engine’s upcoming introduction of Core Web Vitals is only going to make it more crucial for increasing organic traffic. With the Core Web Vitals update being […]
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