If you are a software-as-a-service (SaaS) company and are trying to track your Customer Acquisition Cost against your Customer Lifetime Value, you may face difficulties attributing these metrics to your marketing channels. Here is how we navigate our way through this issue for many of our clients. The Case: Using Customer Lifetime Value to Calculate […]
Read moreWe all know how to go about capturing leads. If you don’t, there are tons of ways to go about lead acquisition. But the question that has a lot of business owners fumbling on the next step is “What do you do with those leads once you have them?” “How do I transform those leads […]
Read moreYou have a link building strategy ready, so it’s time to test it out! Make sure you’re ready for the most important part of link building – the prospecting.
Read moreWith paid search marketing, it takes all the running you can do, just to stay in the same place. In 2020, technology is driving all the key PPC trends forcing advertisers to adapt, and quickly. Stay in the race – see what’s changing and how, and up your game. Machine Learning Algorithms Shift PPC […]
Read moreIn the fast-paced world of social media marketing, it’s a challenge to keep up with Facebook’s ever-changing algorithm updates and the newest Instagram opportunities. These are our tried-and-tested tips to help you stay on top of the major social marketing trends in 2020. 👇 Facebook Ads Manager Updates and Algorithm Insights Facebook updates its Ads […]
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