Semantic SEO is the next step in the evolution of SEO. It’s a new way of thinking about your content and how it should be optimized for both Google and the users. In this guide, you will find out what semantic search really means, why you need to care about it, and how to use […]
Read moreFor more than a decade, cookie-based tracking has been curating, collecting, and indexing highly valuable customer data for businesses in all industries. With consumers demanding greater privacy online, though, third-party cookies are quickly becoming a thing of the past. It’s now clear that the digital ecosystem needs to change to meet the increasing demand and […]
Read moreMarketing analytics is essential for understanding and predicting consumer behavior, as well as optimizing the user experience to drive sales. It is an invaluable tool that skilled and adaptable brands use to turn raw marketing data into an actionable plan. Let’s learn more about marketing analytics and walk through 5 inspiring examples. What is Marketing […]
Read moreDeciding to migrate your site is a big step. Done well, website migration can boost your site’s performance in the long run and, ultimately, set up your business for success. To get it right, you’ll need a clear strategy and a dedicated amount of time. In this guide, find a step-by-step website migration checklist, actionable […]
Read moreMarketing attribution can help paint a clearer picture of how your customers engage with your brand across different touchpoints. In today’s multi-channel, multi-device world, however, analyzing how your marketing efforts drive revenue can be a daunting task. Below, let’s learn more about Dreamdata and explore how they’re solving the problem of attribution for B2B SaaS […]
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